Rule Number 1: Don't Lose Money!

Rule Number 1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week!

The self-made millionaire and expert on do-it-yourself investing shares his personal approach to financial and investment success, based on a single, simple, risk-free Rule Number 1--don't invest to make money, invest to not lose money--and its corollaries, which he uses to build wealth.

Phil Town is now a very wealthy man, but he wasn't always. In fact, he was living on a salary of $4000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true "rules" are and how to make them work in one's favor.

Chief among them is:

Rule Number 1: Don't lose money! Other rules are: don't diversify...think like an owner, not an investor ... never, ever be seduced into thinking the market is efficient. Town also believes strongly in "betting on the jockey," putting your faith in managers who've proven their financial mettle.

Not only does Town reveal fresh methods for identifying who the truly reliable managers are, but he shows you how to test whether they really have faith in the businesses they're running.

By far, the most controversial of the book's assertions is that giant 401(k) type mutual funds can't help but regress to the mean, and in the next twenty years, the mean could be very disappointing indeed. There's a very real chance that 401(k) investors could see their holdings not grow at all in the next few decades.

Fortunately, Town's stockpicking techniques are meant to walk investing phobes through the do-it-yourself process, equipping them with the tools they need to make quantum leaps toward financial security. Rule Number 1 says something new, and it says it in a way that every investor can understand.